This article examines how small seaside towns in Meirionnydd and Caernarfonshire positioned themselves to benefit from increased tourism during the nineteenth century, and it shows how an image was developed for the region as a whole. Based on romantic scenery, this image evolved and was sensitive to growing emphasis on comfortable accommodation, changing attitudes to health, family and recreation and to local concerns for propriety and respectability. It illustrates how local and regional marketing was linked to the railway network and provides insight into the way in which a range of interests worked together to challenge larger resorts elsewhere for a share of the growing tourism market in the nineteenth century.

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