PurposeOver the last decade, circular economy (CE) has gathered interest from both industrialists and academics alike. Whilst CE research is widespread in such areas as supply chain and larger organisations, there is limited research into how small to medium enterprises (SMEs) can prepare for adopting CE. There is no comprehensive readiness model for SMEs adopting CE. The purpose of this paper is to explore the literature on change readiness and generate knowledge to fill this gap by developing a conceptual model to measure change readiness for SMEs' adopting CE.Design/methodology/approachThis study is based on a comprehensive literature review of change readiness models and frameworks. The paper reviews publications from Science Direct, Web of Science, Emerald, Scopus and Google Scholar. The readiness for change models and frameworks from the selected publications are evaluated and synthesised to develop a comprehensive conceptual model for change readiness for SMEs adopting a circular economy.FindingsA readiness conceptual model is developed by incorporating several factors as precursors to readiness, i.e. individual/collective difference, structural, contextual factors and related barriers. Eleven factors make up the individual/collective difference. Three factors make up the structural and contextual factors.Practical implicationsThis paper develops a conceptual model that can aid academics and practitioners in better understanding SMEs readiness to adopt CE.Originality/valueThis paper makes a unique contribution by proposing a comprehensive conceptual model of readiness for SMEs adopting CE.

In recent years, the literature surrounding the circular economy has grown. While the notion of reducing, recycling and reusing have become adopted practices in many organisations under the umbrella of sustainability, having a circular economy is arguably the next generation step, in terms of sustainability. A systematic literature review on the circular economy identified a gap in the research, regarding the impact at the micro level to be placed on small to medium enterprises. The research concludes that a paradigm shift in circular thinking at the micro level is required, and that further research is needed to identify new skills, resources, approaches, and business models to enable subject matter experts (SMEs) to adopt a circular practice.