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ince the advent of Mosaic, it has been possible to include images in World Wide Web pages (Levy, 1995). This simple advance in Web browser capability dramatically transformed people's experience of the Web. From a dry academic technology designed to facilitate the critical reading of documents and information, the Web became a means for sharing of information remotely in a visually appealing format. It seems only appropriate that psychological research would seek to take advantage of these ever-expanding capabilities of the Web. Many areas of psychology rely on the use of the stimulus; however, the vast majority of posted psychological research studies have used survey methodology. Approximately 80% of the current studies posted on the Psychological Research on the Net Web site (see the supplementary Web site for this chapter) use survey methodology (Krantz, 2007). These studies use the text-presentation ability of the Web and do not take advantage of the media-presentation ability. There are many reasons for the limited usage of media in Web research. One critical reason is the loss of control over the stimulus environment entailed by the use of the Web (Krantz, 2001). Other issues include the increased complexity of the development of the study entailed by the Web and the desire to reach as wide a participant population as possible.

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