Sex and sexuality are powerful human emotions that have been exploited by the tourism industry to develop aspects of destination image. Where destinations have sought to exploit sex by use of the erotic as an appealing image, sex becomes a featured selling point and may inadvertently become more important than other elements of the destination's preferred image as a result of image capture where the preferred image is displaced by a less preferred image. This paper examines the potential for image confusion when the erotic is used alongside the exotic as part of destination image. In particular, Thailand's preferred image as an exotic destination and the nation's unofficial image as a location for erotic activities are considered. Marketing implications are examined, as are potential measures that may be implemented to soften or even eliminate potentially negative impacts that are presently associated with Thailand's reputation as a center for sex tourism.

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The purpose of this study was to investigate the prestige of master's level training programs in rehabilitation counseling as assessed by directors of these programs throughout the United States. Two types of indicators were employed in this investigation. Subjective peer evaluations required respondents to choose the five Council on Rehabilitation Education (CORE) accredited programs that they considered to be “most prestigious.” Then, respondents were asked to rate each of the five programs selected according to specific scales of program quality. The results were tabulated and compared to an objective indicator. Publication records were considered to indicate program and/or faculty visibility and achievement in research areas. Seventy-seven of the respondents were from programs accredited by CORE and fourteen were from programs that were institutional members of the National Council on Rehabilitation Education (NCRE) and not CORE accredited at the time of response. The findings of this study provide information from which universities, faculty, students, prospective students and funding sources may assess the standing of a particular program within the rehabilitation education community. This inquiry represents the first of its kind in the field of rehabilitation counseling.

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