Despite growing awareness of the importance of gender equality in the advancement of global economies, the involvement of marketing and policy in (re)producing and resolving gender injustices remains understudied. This article proposes a transformative consumer research approach to studying gender-related issues. It develops the “transformative gender justice framework” (TGJF), which identifies perspectives from three enfranchisement theories: social and distributive justice, capabilities approach, and recognition theory. By applying a multiparadigmatic analysis, the authors encourage a dialogic and recursive approach so that scholars and policy makers can assess the interactions between structural, agentic, and sociocultural forces that underlie gender injustices. They argue the TGJF is necessary for full comprehension of the complex, systemic, glocalized, institutionalized, and embodied nature of gender injustices, as well as how policy, markets and marketing can both perpetuate and resolve gender injustices. To demonstrate the TGJF's analytical power, the authors apply the framework to one site of gender injustice (i.e., the sex tourism industry), propose applications across additional sites, and discuss questions it raises for future research.

No abstract

No abstract

Although the topic of “organizational culture” is an integral part of syllabi across a wide range of core business classes such as Principles of Management, Organizational Behavior, and Human Resource Management, few experiential exercises exist that can enhance student understanding and learning of different layers of organizational culture. In this article, the authors describe their experimentation with the use of a qualitative and projective research technique—collage construction—to teach the topic of organizational culture to business students. Although this projective technique has traditionally been used in the consumer research and advertising domains to tap into consumers’ inner feelings, thoughts, and values, the authors provide evidence from business student evaluations that this technique can also be useful in understanding abstract organizational phenomena such as organizational culture in a classroom context.

This paper examines the various expressions of masculinity found in the deer hunting subculture by seeking insight from the feminist discourse on ecofeminism. In its broadest formulation, ecofeminism suggests that men have historically dominated women and nature to the detriment of both. Male dominance is seen as a result of social patterning that has promoted male hegemonic power and ideologies. This paper argues instead that a subtle and ambiguous set of behaviors actually define masculinity in this culture. The data are presented in the form of stories of four individual hunters with diverse expressions of masculinity.