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Purpose Despite the availability of the mandate of public archives repositories to “take archives to the people in South Africa”, archives in South Africa remain largely the domain of the elite. The purpose of this paper is to investigate the adoption of social media in South Africa as a tool for taking archives to the people especially young people between the age of 13 and 34. The researchers confined the study to all ten public archives repositories in South Africa. Design/methodology/approach This quantitative study collected data using survey questionnaires and web-based content analysis of social media presence of public archives repositories. Findings The study revealed that few public archives repositories are using Facebook, followed by Twitter and LinkedIn to engage users. The public archives repositories rely mostly on social media platforms operated by their mother bodies as they are subsidiary units within arts and culture departments in government. As a result, public archives repositories are restricted to operate their own accounts on social media. It is argued that public archives should be allowed by their mother departments to operate their own accounts on social media platforms. Failure to change this restriction could lead to public archival institutions continuing to take archives away from the people, instead of taking archives to the people. Research limitations/implications The study sought to provide useful practical implications for public archives repositories as it would serve as a benchmarking tool to enable the development and reporting on the visibility and accessibility of archival material, and thus ensure an increased public knowledge of archives. Originality/value The study triangulated data collection instruments that helped to collect as much and as diverse data as possible, which generated the best possible insights into the phenomenon of interest. Previous similar studies in South Africa utilised only survey method with either interviews or questionnaires as data collection tools.

The purpose of this article was to investigate whether public archives in South Africa's educational programs serve as an interactive tool for public engagement. The study adopted a quantitative research approach involving all 10 public archival institutions in South Africa. Data was collected using survey questionnaires, analysis of the legislation on archives, and the national Department of Arts and Culture (DAC) and relevant provincial departments' annual reports from the 2012-13 to 2014-15 financial years according to the relevant themes of the study. In South Africa, public archival institutions fall under and report to the DAC. The purpose of data triangulation was to collect as much, and as diverse, data as possible to help generate the best possible insight. The study revealed that the public archives' educational activities were not effectively designed and implemented to bring potential users to archives. The study recommends that public archives engage with educators and curriculum developers to support the South African Curriculum Assessment Policy Statement (CAPS). This will enable archivists and public archival institutions to identify and incorporate developmental and topically relevant archival material into CAPS for use by educators and learners in a classroom environment.

Providing access and usage are the reason for existence of memory institutions such as archive repositories. Despite the importance of the visibility and accessibility of public archive repositories, various scholars concur that these repositories in eastern and southern Africa are not known and are accessed by few people. This chapter utilises the concept of soft power as a framework to examine the visibility and accessibility of public archives repositories in South Africa. A quantitative research approach utilising questionnaires, interviews, content analysis and the observation of landmarks were employed as data collection tools. The findings revealed that collaboration, especially with civil societies, is a key for successful public programming at the lowest cost. It concludes that the concept of soft power can provide deep insight and better understanding on how to develop inexpensive visibility programme, yet capable of attracting a large number of people in a sustainable manner.

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