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According to historians, most nineteenth-century brewers did little to promote sales of their product, few alcoholic drinks having been widely advertised by their manufacturers. In general, it appears most English brewers believed a good product was their best form of advertisement. Despite not pursuing bold advertising strategies, many English brewers appear to have relied on indirect or "below the line" methods of advertising, some of which are still employed in the marketing world. Although most brewers continued to register their addresses in trade directories and regularly place notices in local newspapers, many also realised the commercial value of a strong public role, often spending far greater sums on community events than on printed publicity. Viewed in this way, nineteenth-century brewers displayed more creativity when it came to advertising their wares than they have been given credit for by the trade's historians.

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