Purpose: This study explores the causal relationship between active seniors’ participation in physical leisure activities on their appearance management attitude and behavior and verifies the mediating effect of physical confidence.Methods: The study subjects were in their 50s or older and had participated in physical leisure activities. In total, 215 data were used for the analysis. Additionally, single regression analysis, multiple regression analysis, and bootstrapping-based mediating effect verification were performed.Results: The hedonic participation motive of leisure activities had a significant effect on physical confidence and appearance management attitude. However, the practical participation motive had no significant effect. Moreover, the mediating role of physical confidence in the path of hedonic participation motivation on appearance management attitude was verified. Finally, the appearance management attitude had a significant positive relationship with all appearance management behavior.Conclusion: This study is academically significant in that it explores the relationship between leisure activities and beauty in the era of super-aging, where successful aging has become increasingly important. Additionally, it offers useful data for senior marketing in the leisure and beauty industries.

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This study focuses on senior citizens who are participating in fashion modeling classes. Modeling classes are one of the most prominent educational leisure activities that has recently garnered the attention of the elderly population. The effect of flow experience in modeling classes on perceived happiness in life was considered. Since the activities related to modeling classes are related to fashion and appearance, the mediating roles of -confidence in fashion and appearance satisfaction were included as hypotheses. Survey data of 168 women aged 50 years or older were analyzed using the PROCESS macro for SPSS and SmartPLS. Flow experience was found to have a positive effect on subjective happiness, confidence in fashion, and appearance satisfaction. However, confidence in fashion had a significant impact on appearance satisfaction but not on subjective happiness. Appearance satisfaction also had a significant effect on subjective happiness. Appearance satisfaction had a significant mediation effect from flow experience to subjective happiness, but -confidence in fashion did not have significant influence in the process. However, the serial multiple mediation effect through confidence in fashion and appearance satisfaction was detected to be significant from flow experience to subjective happiness. The results are expected to help establish the direction of leisure education programs for seniors and bring progress to the research agenda on the impact of fashion confidence appearance satisfaction on senior citizens.

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