Objective: Gender demographics vary across specialties including surgery, internal medicine, cardiology, neurology, and oncology. Our objective was to determine whether residency selection or the decision to apply for training drives these differences.

Girl Rising, a global campaign, uses the power of storytelling to build a movement for adolescent girls by inspiring people to change the way girls are valued, and sparking social action. We Dream, We Rise, is a social media campaign that was launched to call attention to age-old gender stereotypes that have gone unquestioned for generations and to inspire adults across the country to ‘dream as big for their girls as they do for their boys’. A descriptive evaluation of the campaign was conducted to measure its reach, saliency, and lessons learned. The campaign evaluation focused primarily on reach, engagement, perceptions of the campaign messaging, and intention to take social action. The campaign reached 25 million people, received more than 600,000 views, and engaged with more than 200,000 people, which yielded a more than 2% engagement rate compared to the industry average of 1%. While extracting meaningful information from social media campaigns can pose to be challenging, there is a need to move beyond just measures of reach. Measurement on quality, saliency, and outcomes are critical to ensuring that future campaigns are successful and yield the desired rigor, quality, and investments needed to facilitate change.

OBJECTIVE To evaluate the temporal association of the COVID-19 pandemic with veterinary client loyalty and satisfaction. SAMPLE 318,693 client satisfaction surveys, available from CalPro Research, between March 5, 2018, and May 30, 2022, from 4 veterinary practice types: colleges of veterinary medicine, emergency/critical care clinics, general practices, and specialty private practices. METHODS Survey data on client loyalty score (CLS), which is the likelihood of a client to recommend a practice, and 5 clinic performance domains (professionalism, communication, convenience, perceived overall value, and personalized interaction) were compared between the pre–COVID-19 (2018 to 2020) and COVID-19 eras (2020 to 2022) and by practice type. Correlations among CLS performance domains were evaluated. RESULTS CLS and all clinic performance domains decreased significantly during the COVID-19 era (P < .001), except professionalism. There was a significant correlation between each performance domain and overall CLS (P < .001). The most pronounced association with CLS during the COVID-19 era was for personalized interaction. Among clients who did not report a personalized interaction (ie, their dog or themselves being addressed by name), the CLS decreased from 9.47 to 4.88 (P < .001). CLINICAL RELEVANCE Our study found that client loyalty scores for veterinary clinics dropped during the COVID-19 era, although veterinary professionalism was still considered high. These data suggest that improving communication, convenience, perceived overall value, and especially personalized interactions with clients could improve client loyalty. In particular, consistently addressing clients and pets by name provides a specific, measurable, and achievable intervention for clinics to potentially sustain client satisfaction and loyalty.