networks and its evolution towards 5GAls meus pares, als meus germans i a Clara. AbstractOne of the challenges of the mobile industry is to cope with the growth of mobile traffic demand expected for the next years, primarily driven by the increasing usage of mobile video services. Indeed, the existence of increasingly powerful terminals is encouraging the consumption of high-quality video content. Usually, video services are identified with linear Television (TV) and scheduled broadcast (point-to-multipoint (p-t-m)) distribution. However, the consumption of video content over mobile networks is different from traditional fixed TV because contents are mainly consumed on-demand with unicast point-to-point (p-t-p) connections. Then, the convergence of linear TV and on-demand content delivery represents a challenge that requires a combined broadcast/unicast transmission model. This dissertation addresses the use of broadcasting technologies for the provision of mobile multimedia services in Fourth Generation (4G) mobile broadband networks and beyond. Specifically, the dissertation focuses on the broadcast technology included in 4G Long Term Evolution (LTE) and LTE Advanced (LTE-A) networks, known as Evolved Multimedia Broadcast Multicast Services (eMBMS). It analyses the benefits of the eMBMS physical layer aspects regarding Multimedia Broadcast Multicast Services over Single Frequency Network (MBSFN) deployments and identifies the current limitations of eMBMS at physical layer by comparing with the broadcast technology of the other 4G mobile system, the IEEE 802.16m standard. Those limitations are the use of a dedicated carrier and Multiple-Input Multiple-Output (MIMO) techniques for broadcast transmissions. Our investigations employ a complete simulation platform including link-level and system-level simulations to evaluate the performance of broadcast transmissions in these real technologies.The research on eMBMS services is aimed at finding the optimum delivery of streaming and file download services focusing on the Radio Resource Management (RRM) problem and trade-off between Physical layer -Forward Error Correction (PHY-FEC) and Application Layer -Forward Error Correction (AL-FEC). Concerning streaming services, results show that the use of i ABSTRACT AL-FEC increases the coverage level and, then, the maximum service data rate. The gain due to AL-FEC is greater in scenarios with high mobility users, although, this gain is limited if low zapping times are desired. Regarding file delivery services, this dissertation analyses the duration of the transmission required to guarantee the correct file reception and the reduction in the mean throughput of unicast users with different delivery modes. They are the unicast delivery, the eMBMS delivery and a hybrid approach, which combines a first eMBMS delivery with a post-delivery error repair phase with unicast transmissions. Our results show that the hybrid delivery is the most efficient configuration in terms of file download time, although it further reduces unicast ...