The implementation of green supply chain management practices, such as green purchasing and cooperation with customers, presents several challenges, often due to a lack of green training. In order to analyze the relationship between green training and green supply chains, a survey of Brazilian firms with ISO 14001 certification was conducted. The main characteristics of green training in the sample were also explored. The results indicated that green training is positively correlated with the adoption of green supply chain practices in green purchasing and cooperation with customers, confirming the study's main hypothesis. The research results also indicated that green training tends to help firms improve their green supply chain management to cooperate with customers and implement green purchasing. This work extends the current literature by showing that employees' green training content and requirements for greening suppliers should be further aligned. This alignment should also involve cleaner production priorities built up through customer cooperation. As a consequence, firms will reach internal environmental targets and achieve external environmental improvements (such as through having greener suppliers). Finally, we also discovered the main characteristics of green training that can galvanize green supply chain management, including the following: green training topics that are appropriate and current for company activities, green training contents created through a systematic analysis of training gaps and needs; and employees who receive green training and have the opportunity to apply green knowledge in everyday activities.

This article surveyed the main neuromarketing techniques used in the world and the practical results obtained. Specifically, the objectives are (1) to identify the main existing definitions of neuromarketing; (2) to identify the importance and the potential contributions of neuromarketing; (3) to demonstrate the advantages of neuromarketing as a marketing research tool compared to traditional research methods; (4) to identify the ethical issues involved with neuromarketing research; (5) to present the main neuromarketing techniques that are being used in the development of marketing research; (6) to present studies in which neuromarketing research techniques were used; and (7) to identify the main limitations of neuromarketing. The results obtained allow an understanding of the ways to develop, store,

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