In Mexico over time, economic crisis has worsened the health sector, where those most affected are the lower class, so that people with disease do not have access to private health services, given the high cost that this represents, just as people who are not beneficiaries of the Mexican Institute of Social Security by its Spanish initials IMSS, Institute of Security and Social Services for State Workers by its Spanish initials ISSSTE and other insured agencies providing public health services have no options to solve their health problems.

Access, use and adoption of information and communication technologies by enterprises constitute an important innovation that could improve their productivity and competitiveness, provided that other policies adopted oppose obstacles or restrictions that these enterprises deal with for their own development. The Papaloapan Basin region is characterized by a wide range of economic activity. The city San Juan Bautista Tuxtepec is found within this region; which is a convergence point for the economic activities of the states of Oaxaca, Veracruz and Puebla, since it has an important activity in the primary, secondary and tertiary sectors. In this chapter, the influence of information and communication technologies on micro, small and medium enterprises in the industrial, commercial and service sector of this important region is presented, based on a classification of the run of businesses, considering their management, financial and marketing activities.

Social network sites (SNSs) such as Instagram, Google+, LinkedIn, Twitter, Facebook, BioWebSpin, Blogger are increasingly attracting the attention of millions users, academic and industry researchers intrigued by their affordances and reach. They can vary in the extent to which they incorporate new information and communication tools, such as mobileconnectivity, blogging, and photo/video-sharing. SNSs have the potential to increase the reach and efficiency of essential Open Access Publishing Journals, such as researches and communications. Objective: The article showed the different kinds of SNSs available in promotion of the aim of the International Foundation for Biotechnology Research & Early Stimulation in the Culture of Health, Nutrition, Sport, Art, Science, Technology and Society civil association, a nonprofit organization (IFFBRAESITCOHNSASTAS A.C.) biotechnology summit 2012 & 2014 (BS12 & BS14) as the publication of International Biotechnology Color Journal (Int. Biotechnol. Color J.). Methods: We performed a systematic review and use of the social networks available in this area of the world as Instagram, Google+, Twitter, LinkedIn, Facebook (Fb), BioWebSpin& Blogger. Results: A total of 7 SNSs were used to promote BS12, BS14 and the Int. Biotechnol. Color J. publication. The first three SNSs did not provide statistics or graphical analyses of the behavior of the network. The system provided the number of followers, following, post, and the comments and the option to share or how qualify the post; the last four SNSs systems offer statistical analyses of various aspects as set forth in the figures. Conclusion: The number of organization that uses SNSs has been steadily increasing in the past 9 years. SNSs available and trending in this part of the world can be useful to promotion of events as BS12, BS14 and the Int. Biotechnol. Color J. publication.