Purpose This paper aims to contrast the expectations placed on the smart destination as a theoretical management approach with the reality of emergent tech-savvy tourism demand by examining the response of this segment to three critical dimensions of technology use in the context of smart destinations. Tech-savvy tourists are here represented by highly educated Spanish millennial tourists. Design/methodology/approach Data were obtained through an online survey and analysed through descriptive techniques and exploratory factor analysis using SPSS. Literature review was critical for setting the foundations of the research in this novel context. Findings Results suggest the existence of a gap between the smart destination theoretical expectations and created hype and the real response of the examined demand in the three main scopes for this tourist-smart destination technology-based relationship, namely, mobile technology use, data sharing for personalised experiences and smart technologies for enhanced experiences. Research limitations/implications Convenience sampling was used, and the results of the study cannot be generalised to all millennial tourists. The research is a first approximation to the interrelationship between tourists and smart destinations. Practical/implications Tourists’ role and experiences mediated by information and communication technologies (ICTs) are decisive in smart destinations. Destination Management Organisations (DMOs), through their policies and actions, ought to take into account the limited predisposition of tourists in using mobile devices, sharing data and using smart technologies for their experiences. Privacy concerns appear to have special relevance for tourists and, therefore, for the future of smart destinations. Originality/value The findings offer relevant insights for smart destinations from a neglected angle hitherto, as they introduce several interesting nuances which do not match entirely the fast track taken by institutions, media and academia. This is critical for better understanding tourists in the current panorama, for DMOs and for the theoretical foundations of smart tourism. Besides, the exploratory data analysis reveals potential dimensions of millennials’ behaviour, which can be useful for further investigations.

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Despite the importance of collaborative accommodation in practically every tourist destination, to date, the majority of studies have focused on large cities and urban destinations. This article distinguishes the factors that explain the added value of the Airbnb properties, differentiating between urban and sun and beach holiday destinations.To do this, nine destinations from one of the most important European tourism regions have been studied using a hedonic pricing model that includes variables related to the characteristics of the properties and others that define the online reputation of the hosts and properties and the tourism environment. The results reveal that the sharing economy fosters the emergence of private rentals, expanding the overall size of the accommodation market with some clear differences between the two types of tourist destinations, which emphasize the idea that the decisions made by stakeholders should be considered from a local perspective.

This paper aims at developing and applying an indicators system for smart tourism destinations in order to better understand the current situation of a set of destinations which are developing smart tourism policies. The indicators were developed by adapting existing indicators in tourism destination management and smart cities literature, creating a new system based on a smart destination theoretical model that establishes three interrelated levels in which smart destinations are grounded: strategic-relational, instrumental and applied levels. Within these levels, nine different dimensions to be measured were identified. The indicators were constructed in collaboration with a public organisation (INVAT.TUR) devoted to providing technical assistance to smart destinations and were pre-tested, readjusted and then applied to a set of destinations of the Region of Valencia (Spain).Obtained findings reveal an uneven performance of destinations in the different dimensions of the three levels. A notable performance is observed in indicators for connectivity and online marketing, while more efforts need to be done in accessibility and sustainability initiatives. However, disparities are evident between different indicators and destinations. These results are discussed and framed within the relevant literature on smart destinations while providing information for destination managers and policy makers to adapt and replicate these indicators in their own territories. This paper is a first attempt to develop and apply indicators to measure smart destinations progress in literature and therefore constitutes an important precedent for future studies.

Indicators are a fundamental tool for destinations in their progress towards a more sustainable tourism development. However, the lack of real progress and the accelerated technological change are obliging policy makers to rethink the existing indicator systems. This paper examines the relationship between smart cities and destinations and sustainable tourism indicators by analyzing proposals at different scales. It provides a critical review of international smart city standards and the role that sustainability indicators play within them. Then, it conducts a content analysis of planning instruments applied in smart strategies in Spain, focusing on how sustainability indicators are considered under the smart paradigm. At the regional-local scale, this research compares two sets of indicators and tests the scientific validity of one of them for addressing the imbalance suffered by many indicators between their usefulness for policy makers and their academic rigor. The results show that little progress has been achieved despite the appropriation of the sustainability discourse by smart city and smart destination promoters. These findings reveal the (limited) real contribution made by smart cities/destinations to sustainable tourism development and contribute to identifying weaknesses and opportunities so as to redirect smart policies and projects. A final discussion contextualizes the findings within the novel framework of smart sustainability and highlights the need to reinforce public governance of urban and tourist spaces.