BackgroundAlthough the benefits of breastfeeding are well established for babies and their mothers, many women give formula to their infants. Whether to breastfeed or to give infant formula is a complex decision to make. Many parents use the Internet to find information and support that relate to infant feeding decisions.ObjectiveThe aim of this study was to analyze the perceptions of mothers, who are discussing the topic on Web forums, about introducing infant formula.MethodsThis is a qualitative, descriptive, and cross-sectional study on online data from parenting Web forums. The text was analyzed using qualitative content analysis.ResultsThe analysis resulted in 1 main theme, “balancing between social expectations and confidence in your parental ability,” which is further divided into 3 themes: “striving to be a good mother,” “striving for your own well-being,” and “striving to discover your own path.”ConclusionsBreastfeeding is complex, and health care personnel can, with a more open approach toward formula, create better support for mothers by helping them to be more confident in their parental ability.

BACKGROUND Although the benefits of breastfeeding are well established for babies and their mothers, many women give formula to their infants. Whether to breastfeed or to give infant formula is a complex decision to make. Many parents use the Internet to find information and support that relate to infant feeding decisions. OBJECTIVE The aim of this study was to analyze the perceptions of mothers, who are discussing the topic on Web forums, about introducing infant formula. METHODS This is a qualitative, descriptive, and cross-sectional study on online data from parenting Web forums. The text was analyzed using qualitative content analysis. RESULTS The analysis resulted in 1 main theme, “balancing between social expectations and confidence in your parental ability,” which is further divided into 3 themes: “striving to be a good mother,” “striving for your own well-being,” and “striving to discover your own path.” CONCLUSIONS Breastfeeding is complex, and health care personnel can, with a more open approach toward formula, create better support for mothers by helping them to be more confident in their parental ability.