The research developed seeks the actions, public and internal policies that help the rural parishes of the province of Tungurahua to recover the potential of individuals dedicated to agriculture, livestock, local enterprises and tourism to reach a balance between the needs of these actors and norms that govern the primary sector of Ecuador's economy, create a vision of values and principles to break those paradigms of society in terms of generating resources and wealth to find new ways to realize the management model of the Province, called parliaments; water, people and work, that work for the benefit of the entire community of Tungurahua and help small businesses, which as a group guarantee a real local development of the province and focus a vision of a 4.0 industry in Ecuador that allows creating competitive advantages and standing out as a province at the national level.