Numerous studies and practical experiences with risk have demonstrated the importance of risk perceptions for people's behavior. In this narrative review, we describe and reflect upon some of the lines of research that we feel have been important in helping us understand the factors and processes that shape people's risk perceptions. In our review, we propose that much of the research on risk perceptions to date can be grouped according to three dominant perspectives and, thus, approaches to study design; they are: the characteristics of hazards, the characteristics of risk perceivers, and the application of heuristics to inform risk judgments. In making these distinctions, we also highlight what we see as outstanding challenges for researchers and practitioners. We also highlight a few new research questions that we feel warrant attention.
Public participation is now part of many decision making processes for managing environmental and technical risks. This article describes a test of a strategy to improve the quality of public input by combining themes from risk communication with the prescriptive decision process of value-focused thinking. It was hypothesized that participating in a structured, value-focused risk communication approach would lead people to make more thoughtful, better informed, and hence higher quality decisions by helping them to consider and discuss a wider array of decision-relevant issues and address key value trade-offs. It is also anticipated that utilizing a value-focused decision structure would make participants feel more comfortable with their decisions; more satisfied that their selected alternative reflected their key concerns; and, in the end, more satisfied with their decisions. To test these hypotheses, six groups comprised of 7 to 10 people participated in conventional "alternative-focused" risk communication workshops and eight groups participated in similar "value-focused" workshops. All workshops dealt with the management of risks to riverine salmon habitat from hydroelectric electricity generation. The results provided support for the hypotheses: the value-focused decision structure led to more thoughtful and better informed risk management decisions.
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