The US Department of Homeland Security’s new “If You See Something, Say Something” campaign displays a renewed drive to redistribute surveillance responsibilities to the public. Using this campaign as its point of departure, this article examines the relationship between conditions of sovereign governance and public lateral surveillance campaigns. As the police and other sovereign institutions have receded from their traditional public responsibilities, many surveillance functions have been assumed by the lay population via neighborhood watch and other community-based programs. Comparing this development with the policing functions of lateral surveillance during the Norman Conquest, this article provides a historically grounded analysis of the potential for this responsibilization to fracture the social by transforming communal bonds into technologies of surveillance power.

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This article analyses Ingress, Google's new massively multiplayer online game, as indicative of an emergent economy that calls for the datafication of one's mobile life in exchange for the gift of play. From this perspective, Ingress is simply suggestive of broader sociocultural transformations in which citizens must submit to pervasive surveillance in order to participate in contemporary economic and political life. Turning to Roberto Esposito's recent work on gift-giving and communal exchange, we explain how Google "immunizes" itself from its consumer community by continuously collecting that community's gift of surveillance while structuring its own conditions of reciprocity.

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