Regenerative agriculture is more than a buzzword. A growing number of food and fiber companies have regenerative ag initiatives underway, and CCAs should be prepared to answer questions from clients and others about regenerative ag and have a plan for accessing expertise, pursuing professional development, and minimizing client risk if called on to help a client implement such systems. The business models of CCAs and their employers may need to be adjusted to ensure healthy revenue from expertise and services to replace reduced input sales revenue. This is the final article in the three-part series in Crops & Soils magazine. It is part of an American Society of Agronomy training series sponsored by the Kellogg Company. Earn 1 CEU in Integrated Pest Management by reading this article and taking the quiz at www. certifiedcropadviser.org/education/classroom/ classes/998.