Purpose -The purpose of this research is to help camping managers understand new guest needs for innovative accommodation and align their strategic management accordingly. Design, Methodology, Approach -The study on glamping accommodation was carried out in 19 Croatian campsites in July and August 2015. Written questionnaires were distributed and collected from 472 respondents. Findings -The findings of this research show that the introduction of glamping, a novel and creative type of accommodation, is creating a new glamping demand. Results indicate that glamping provides a new opportunity for camping managers to win over a new and younger audience, as well as guests who previously tended to stay in hotels and B&Bs. The originality of the research -Camping resort management is an underexplored area of tourism management and very few scientific papers are dedicated to the study of the camping product. This paper is a contribution to the area of camping management and can be seen as a starting point for further research into camping resort management.

This report examines the characteristics, the current situation and the perspectives of the European naturist camping market with the aim of defining future strategies and tactics for further development in this field. The first part engages with the definition of naturism, its historical evolution and the system of European demand for naturism by looking at the main European naturist associations, clubs and largest specialised tour operators and tour agencies. Additionally, this thesis examines the direction of the naturist offer over the past 10 years in Europe and Croatia. By means of a comparative analysis of the characteristics of the Croatian demand for camping and Croatian demand for naturist camping, trends, similarities and differences between the two were established. On the basis of this research, the CARE method was used, which provides guidance on how to Create, Amplify, Reduce and Eliminate certain aspects of the supply of naturism in order to define future strategies and tactics for achieving competitiveness on the naturist market.