The expansion of surfing as a multibillion‐dollar industry and sport has, on the one hand, increased awareness about threats posed to marine and coastal environments, but has also brought growing acknowledgement of the environmental, cultural and economic value that surfing provides. This has been accompanied by a growing movement of surfers and related stakeholders (e.g. communities and manufacturers that rely on the surf tourism and industry for income) that seek to protect surf breaks. This paper argues that certain emblematic surf breaks should be protected not only for their value to surfers, but also for the ecosystem services they provide and other benefits for marine conservation. Through a series of case studies from Peru, Chile and the USA, the paper discusses how, in areas where there is significant biodiversity or iconic seascapes, surf breaks can be integrated with marine conservation. Suggestions are given regarding the International Union for Conservation of Nature categories of protected areas that are most appropriate for such cases. The paper also explores how, in certain cases, several existing surf‐break protection mechanisms could qualify as other effective area‐based conservation measures, including Chile's proposed TURF–surf model, the international World Surfing Reserves, and Peru's Ley de Rompientes. In this way, certain surf‐break protection mechanisms could help contribute to countries' progress towards achieving the Convention on Biological Diversity's Aichi Target 11. Overall benefits of marine conservation groups and surfers joining forces are discussed, including how this can help reduce negative impacts of the sport on natural ecosystems.