The aim of this research is to identify the expectations offered by small retail businesses towards local online selling platforms as an innovative tool to ensure their future and the urban sustainability. Based on the previous findings obtained from an analysis of trends, actors and marketplaces operating in the retail sector, sixty semi-structured in-depth interviews have been carried out to Spanish local retail managers and owners. Opportunities and risks faced by local online marketplaces are presented from the perspective of small retail stores. Different attitudes towards online shopping platforms have been identified depending on their size, presence and experience in the online world, which has allowed us to categorize local retail businesses in six groups. Despite the perceptual and attitudinal differences between them, it is concluded that merchants have assumed that the current and future business model goes through the digitalization of their businesses and the selling on e-commerce platforms. The coexistence of the e-marketplace and the physical stores, conducted by the same retailers, could have a positive effect on the urban sustainability: on the one hand, with the economic strengthening and renovation of the historical centers and, on the other, with the maintenance of the population and traditional social relationships.

The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.

In recent years, the number of outlets has increased significantly; however, little research has been done with reference to users' expectations about the outlets in the years to come. Our research tries to determine which expectations customers have about the future outlet mall in terms of stores, entertainment venues and technological innovation, and whether these expectations are conditioned by demographic factors. We examined a sample of 1531 respondents from an online panel survey. We used the chisquare test of independence to compare proportions among demographic characteristics. Our findings showed that there are significant differences between men's and women's expectations when analysing stores categories. Personal factors, like age and occupation, condition preferences over leisure activities and technological innovations. These results represent an important starting point for decision makers who wish to manage outlet malls based on a customer-centric strategy.