This paper presents a conceptual framework that accurately represents the current and future perspectives of data-driven companies in tourism by means of an analysis of the data sources used in the data-driven tourism research literature, as well as the research topics to which they are applied. For this purpose, a bibliometric analysis of data-driven tourism research is carried out. The framework of the study is all tourism-related publications whose research was based on data sources during the period 1982–2020. The results show some of the basic bibliometric performance indicators and the maps of science. The main themes of research interest are identified, and the conceptual evolution is obtained based on these maps. Three major thematic areas are identified: tourism research topics, information sources, and data analysis techniques. Based on these three thematic areas, the conceptual model of data architecture and processes of a data-driven organization in the tourism sector are obtained. An additional qualitative analysis of the three thematic areas is performed.

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