This paper aims to understand the social-psychological dimension of the Normative Power Europe discourse using ingroup projection as a discursive/cognitive practice of othering. It takes issue with most poststructuralist studies that conduct analyses of Normative Power Europe based on the dependence of identity on difference through the discursive tendency to construct reality by opposites. Ingroup projection is based both on the need for differentiation to obtain positive distinctiveness and on the natural tendency for categorization processes by which groups share a common higher-order category. In this way, groups tend to project (ingroup projection) their traits and distinctive values onto this higher-order category to legitimate intergroup status differences. The EU’s response to the Arab uprisings serves as an empirical test for this argument, insofar as the uprisings implied a cognitive change of the EU’s “other” in the construction of the Mediterranean. Through ingroup projection, the EU (ingroup) differentiates itself from this new Arab Mediterranean other (outgroup) and projects EU’s idealized identity onto the Mediterranean region (higher-order category) to legitimate its new policies after the uprising.