If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Direct-to-consumer advertising (DTCA) is a pervasive element in society today. Consumers have responded accordingly by becoming more knowledgeable, developing specific perceptions and attitudes toward DTCA. The purpose of this article is to examine direct-to-consumer prescription drug advertising issues among younger adults as both consumers and caregivers to determine whether companies are, or should be, taking advantage of building brand value through DTCA. Design/methodology/approach -A sample of 225 young adults answered questionnaires to measure the effects of DTCA. The questionnaire was based on a study by the National Consumers League and only the items that were most central to the current study were utilized and/or modified to measure the following key variables: age; current health status; prescription drug use; attitudes toward DTCA; interest in DTCA; DTCA recall; and inclination to seek additional information. Findings -The findings show that demographics influence attitudes and interest in DTCA, as well as younger consumers' interest and propensity to seek additional information for themselves and family members. Details of the statistical analysis of the study are given. Originality/value -The implications of the findings for pharmaceutical marketers, health care advisors, and academic researchers are discussed in the paper.
The access and possibility of rapid response to medical emergencies is an issue that, in last decades, has been studied in many areas of research such as urban planning and transportation, as well as with the issue of equity in the provision of this healthcare service. This is true, in particular for middle- and low-income countries subject to non-equitative access to services such as medical emergency attention. In this study, a medical emergency database review is carried out in order to propose a new methodology to assess the coverage of Ambulance Dispatches and Emergency Service Facilities. This is executed using primary information relating to medical emergencies that occurred in the city of Manizales between 2010 and 2015 and secondary data relating to socio-demographic and economic conditions, analyzing their correlation using a GIS (Geographic Information System) application. This research article proposes a methodology for improving the population coverage of Ambulance Dispatches and Emergency Service Facilities, trying to reduce health inequity in terms of assistance to medical emergencies. Our results show that in order to reduce social and health inequity, the city of Manizales needs to improve its provision of emergency care attention, based on urban planning tools especially in low-income neighborhoods.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.