The Internet reproduces and strengthens our model of social dialog. Just as in the physical world, the online public conversation and, above all, the ideological debate, requires leaders who can be a point of reference to either foster values or contradict them. The concept of leadership has drawn the attention of several studies concerning communication management. Leaders are neither all equal nor do they exercise leadership by means of the same tools. This article studies both the concept of digital leadership as a guide for online conversation and the use that microblogs, such as Twitter, can provide for this purpose. Among several public figures using Twitter, we have focused our study on the @Pontifex account to have an insight into the type of leadership exercised by the Holy Father and the impact of his teaching. The analysis shows that the Pope uses Twitter for catechetical purposes and that he is aware that his message can reach a large audience. Moreover, although interaction between the Pope and his followers on this platform is a fact already known, we have further found that some messages arouse followers' interest more than others do.

The fragile tenets of trust Year after year, surveys measuring the level of trust toward the main social institutions show predominantly negative data. Statistics from Ipsos (2019), Gallup (2020) and Edelman (2020) place governments, banks and multinational companies among the least trusted organizations, while the military, the scientific community and small entrepreneurs maintain their credibility. On the rare occasions when surveys take religious organizations into consideration, they accompany other institutions on the downward trend. For example, the study published by Edelman states that only 46% of the global population trusts religious leaders (Edelman 2020). Only politiciansat 42%scored less well, while businesspeople and even journalistsboth at 51%enjoyed greater support. In addition, research by the Pew Research Center (2018) asked those Europeans who were raised as Christians or in another faith, but had lost it, why they no longer believed. The fourth most cited reason was 'scandals involving religious institutions and leaders' (53%). On the other hand, figures published by the Catholic Church in 2019 show that globally it continues to grow in numbers, with more than 1.3 billion members (Annuarium Statisticum Ecclesiae 2020). Despite these overall growing numbers, in Europe, Pew Research (2018) indicates that those who claim to be regular church attendees amount to just 18% of the population. Even so, a further 46% claim to be Christians even though they are non-practicing, that is, they attend church just a few times a year. However, their faith is much more than just nominal. Europe remains predominantly Christian. As this editorial is being written in the midst of the Covid-19 pandemic, there is evidence (Sherwod and Levene 2020) that during this time of uncertainty, people have been looking to fill a spiritual void. Parallel to this paradox of apparent lack of trust, but a clinging to or positive desire for faith or at least spirituality, there are other forces at work that provide additional nuance. Klaus Schwab, of the World Economic Forum, was articulating these as long ago as 2010 (Schwab 2010), when reflecting on the world's first truly global crisis: the financial crash of 2008. They are still pertinent in 2020 as we face the first truly global health pandemic. Schwab argued that in the face of globalization, growing interdependence, increased complexity and the shifts in power from the North and West to the South and East, 'people' were feeling powerless to control their lives. Neither were there organizational or national systems of values or processes that could provide the answers. As a consequence, those with simple answers encapsulated in ideologies such as nationalism, fundamentalism, populism or indeed other forms of activism, could find resonance. Faced with these contradictionslack of trust, but a desire for trust; falling church attendance, but a desire for belief; increased complexity, but a search for simplicitywe cannot look away. We wanted to ask ourselves hard questions abou...

Mass religious events are often an unprecedented tourist opportunity. A clear example was the meeting of Pope Francis with more than three million young people in July 2016 in Krakow, on the occasion of the 31st World Youth Day. Although it was a mainly religious event, the experience of past editions (for example, Madrid 2011 and Rio de Janeiro 2013) shows the strong impact of WYD on the local tourism and hospitality industry. The official website of such event becomes an informative point of reference and a crossroads where the needs of the users and the offer of the promoters meet. This study analyzes the official website of the WYD Krakow 2016 as a source to promote religious touristic sites.

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In this interview, philosopher Luciano Floridi explains the effects that, in his opinion, the digital revolution is having on our understanding of human nature. Among other things, he proposes that digitalization is contributing to the development of an anthropology in which man is not the center of reality, but just another node in an unlimited set of informational nodes. This revolution has effects also on the way we have access to reality, through the design of patterns that allow us to order the data we obtain from it. Such vision gives rise to an ethics whose perspective is patientoriented, that is, which places the needs and expectations of the other first. The interview concludes with some practical proposals for some of the challenges posed by technology companies to today's society.