The development of high strength aluminium alloy has revolutionized the automotive industry with innovative manufacturing and technological process to provide high-performance components, weight reduction and also diversified the application field and design consideration for the automotive parts that work under severe conditions, but the selection of proper production parameters is most challenging task to get excellent results. Growing industrial demand of aluminium alloys led to the development of new welding technologies, processes and studies of various parameters effects for its intended purposes. The microstructural changes lead to loss of hardening and thereby mechanical strength in the HAZ welded joint even though the base materials are heat treatable and precipitation hardened. So, our goal is to analyse HAZ softening and analyse the sub-zones as a function of the parameter. In this paper, the influence of weld heat cycle on the heat-affected zone (HAZ) is physically simulated for Tungsten Inert Gas Welding (TIG) using Gleeble 3500 thermomechanical simulator for three different automotive aluminium alloy (AA5754-H22, AA6082-T6 & AA7075-T6) plate of 1 mm thickness. In order to simulate the sub-zones of the heat-affected zone, samples were heated to four different HAZ peak temperatures (550 °C, 440 °C, 380 °C and 280 °C), two linear heat input (100 J/mm and 200 J/mm) by the application of Rykalin 2D model. A series of experiments were performed to understand the behaviour, which make it possible to measure the objective data on the basis of the obtained image of the aluminium alloys tested with heat-affected zone tests in a Gleeble 3500 physical simulator. The main objective is to achieve the weldability of three different automotive aluminium alloys and their comparison based on the welding parameters like heat input. Further, the investigation of HAZ softening and microstructure of the specimens were tested and analysed using Vicker's hardness test and optical microscope respectively. The paper focuses on HAZ softening analysis of different grades of aluminium alloys for automotive application.