No abstract

The Florida Office of Tobacco Control sponsors evaluations of the effect of its comprehensive youth tobacco prevention initiatives. As part of this evaluation, a quasi-experiment designed to assess the effect of law enforcement on youth tobacco use was conducted. An in-depth qualitative study was a critical component of this research. This study provided a rich description of the context in which law enforcement was implemented. Data collection involved interviews with judges, clerks of court, and selected officials in each of the study counties. Approximately 70 interviews were conducted. Extensive, ongoing computer-assisted analysis complemented the process. Several consistent themes emerged during the research that helped to give contextual meaning to the findings. These themes provided critical insights into the complexity of policies about youth tobacco possession, and the findings helped illuminate the varying contexts in which these interventions were applied.

This study uses a sequential transformative mixed methods research design to explain how political advertising fails to engage college students. Qualitative focus groups examined how college students interpret the value of political advertising to them, and a quantitative manifest content analysis concerning ad framing of more than 100 ads from the 2004 presidential race revealed why focus group participants felt so alienated by political advertising. By not selecting issues and people to which youth can relate, political advertising is framed to decrease the salience of young voters, thereby promoting an interpretation among college students that the messages within candidate ads are not relevant to them. Suggestions are made for building more engaging ads. The utility of this research design is also discussed in terms of its benefits for data analysis and validity.