We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.

Produce auctions are local aggregation points that facilitate access for small-scale fruit, flower and vegetable farmers to wholesale buyers from a broader geography. Buyers purchase lots from multiple farmers to fulfill wholesale demand and then retail the product to the consumers. Sales are held multiple times per week to create a consistent supply for buyers and a regular market for the farmers. With over 70 produce auctions located in eastern North America, this is a growing trend of intermediated markets. Currently, there are six active produce auctions in New York State, with two more in planning stages. Produce auctions have a positive economic impact on the communities in which they are located, as well as on those who sell and/or buy at the auction. Community values inherent to these populations contribute to the success of produce auctions as an intermediated market. As the auction market channel continues to grow, buyer and consumer education on the benefits of local auctions is important. As these auctions are based in horse-and-buggy communities, extension education needs to be tailored to Amish and Mennonite populations. Auction houses, as well as farmers, will need to stay current with federal food safety regulations and market-based requirements to remain competitive.