In Switzerland, most of the information available on the energy bills corresponds to the minimum legal requirements imposed by national regulations. Such a scarcely understandable information does not motivate consumers to reflect on their level of energy consumption. A more user-friendly information presentation on the energy bill may induce increased awareness, laying the grounds for behaviour changes required to achieve the goals of the Energy Strategy 2050 of the Swiss Federal Council. The aim of the IMPROVE project was to explore how both consumers and energy utilities evaluate and perceive the importance of introducing enriched information on the energy bill to encourage households to reconsider their energy consumption levels.