The current paper assesses the drivers of health care expenditure such as urbanization, natural resources, economic expansion, and CO2 utilizing quarterly data from 2000Q1 to 2018Q4. The research applied the novel dual adjustment approach to identify the long run association between healthcare expenditure and urbanization, economic growth, natural resource and CO2 emissions. The main novelty of the dual adjustment approach is that the approach offers another way to cointegration analysis by relaxing the implicit assumption of the singular adjustment in cointegration analysis. The outcome of the dual adjustment approach affirmed cointegration among the variables in the long run. Furthermore, we applied fully modified ordinary least square (FMOLS), dynamic ordinary least square (DOLS) and canonical cointegrating regression (CCR) estimators and their results disclosed that economic growth, urbanization, and CO2 emissions increase health care expenditure while natural resource rent mitigates healthcare expenditure in China. Moreover, the spectral causality test uncovered that urbanization, economic growth, natural resource, and CO2 emissions can predict healthcare expenditure at various frequencies. Based on these findings, China’s policymakers should establish strategic environmental management policies that improve healthy and clean air to reduce healthcare costs. In addition, policymakers in China should reevaluate their urban development strategies to avoid negative externalities associated with fast urbanization.

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With the gradual expansion of the share of ecommerce in the retail market, it has brought tremendous impact on brick-and-mortar retailers. It has released the information of closing physical store. The overall performance of physical retailers is slump, and they are facing the transformation and innovation development. In this paper, the author analyzes the status quo of the development of physical retail enterprises, and explores the impact of Internet economy on the real retail industry. And then, the author puts forward strategies for the transformation and upgrading of physical retail enterprises.

Abstract-At present, innovation and entrepreneurship have been risen to the height of the national strategy. Under the background of national strategy deployment, marketing major as a highly practical major should actively promote the exploration and innovation in personnel training mode. This paper introduces the innovation and entrepreneurship education mode in universities in Taiwan, puts forward that we should cultivate innovative entrepreneurial marketing talents who adapt to the national strategy and regional economic development requirements and further analyzes the status quo of innovative entrepreneurial marketing personnel training to put forward the training path.

The report of the 19th National Congress raised the rural revitalization to the national strategic level for the first time. It pointed out that rural revitalization is an important way to realize the "Chinese dream" and a major measure to solve the "Three Rural Issues" in the new era. However, it can't be ignored that in the process of urbanization, there are various phenomena of rural decline. Therefore, based on the analysis of the constraints of rural revitalization in China, this paper proposes breakthrough methods for rural revitalization.