JEL-Codes: L82, Z10

Abstract:The combination of the digitalization of cultural goods and facilitated cross-border availability through the internet fuels a globalization process that is often said to cause a homogenization of demand across countries, in particular, for entertainment goods as music and movies. In the markets for music, this implies that the same hits and the same artists should be popular across countries and cultures.

Abstract:The combination of the digitalization of cultural goods and facilitated cross-border availability through the internet fuels a globalization process that is often said to cause a homogenization of demand across countries, in particular, for entertainment goods as music and movies. In the markets for music, this implies that the same hits and the same artists should be popular across countries and cultures.

JEL-Codes: L82, Z10

There is a considerable amount of literature analyzing factors of success in music contests, in particular those where the audience votes for the winner. However, one factor that is highlighted by the economic theory of stardom is generally neglected in the literature. In this paper, we tackle this research gap by focusing on a national music contest in Germany and investigating how popularity of the participating artists influences the final voting results. We employ two different concepts of popularity. First, we collected data regarding the artist's former success (MacDonald-popularity) using music charts data. Second, we proxy the media presence of the artists (Adler-popularity) using hits in traditional and new media. In our analysis, we find empirical evidence that the artist's ex-ante popularity positively affects the outcome of voting results. Interestingly, media presence matters more than former success. Furthermore, displaying the characteristics of a one-hit wonder harms success in the contest.