Resumo O uso de mídias por crianças na primeira infância está cada vez mais habitual, o que torna necessário investigar os fatores determinantes para o tempo de tela, entendido como o tempo total pelo qual a criança permanece exposta a todas as telas, incluindo televisão e mídias interativas. Trata-se de um estudo transversal, descritivo e exploratório, realizado com 180 crianças, entre 24 a 42 meses de idade, alocadas em: Grupo 1, exposição à tela inferior a duas horas/dia; Grupo 2, exposição à tela igual/superior a duas horas/dia. Realizou-se análise bivariada e de regressão logística binária. Os fatores determinantes no tempo de tela estudados foram os recursos do ambiente familiar, investigado por meio do Inventário de Recursos do Ambiente Familiar; fatores socioeconômicos; estado nutricional e status do desenvolvimento infantil, mensurado pelo teste Bayley III. Como resultado verificou-se que 63% das crianças apresentaram tempo de tela superior a 2 horas/dia e que a televisão ainda é a principal responsável pela exposição das crianças às telas. Observou-se que o tempo de exposição à tela esteve positivamente associado aos recursos familiares, nível econômico e desenvolvimento da linguagem. Entretanto, apenas os dois últimos fatores explicaram o maior tempo de tela.

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Objective: To describe the prevalence of interactive media (tablets and smartphones) use by children aged two to four years old, as well as to characterize this use, and investigate habits, practices, parents’ participation and opinion about their child’s interactive media use. Methods: A cross-sectional study with 244 parents or legal guardians of children enrolled in daycare centers in a small Brazilian municipality was conducted. A questionnaire based on interactive media use and related habits were applied, and economic level was assessed. Children were divided into three different groups according to media use: Group 1 did not use (n=81); Group 2 uses up to 45 min/day (n=83) and Group 3 uses more than 45 min/day (n=80). Then, they were compared with regard to the sociodemographic variables and media use by the Chi-square test and Student’s t-test. Results: The prevalence of interactive media use was 67.2%, with a mean time of use of 69.2 minutes/day (confidence interval of 95% - 95%CI 57.1-81.2). The activities most performed were watching videos (55%), listening to music (33%) and playing games (28%). Most parents reported allowing media use in order to stimulate their child’s development (58.4%), accompanying them during use (75.2%), and limiting media time (86.4%). Conclusions: We observed high interactive media use prevalence. The predominant way of using these devices was marked by parent-child participation. Most parents reported believing in the benefits of interactive media. Passive activities were more frequent, with restricted time of use.