Purpose – What motivates Sao Paulo citizens to use bicycles as a mode of transportation? To answer this question, we conceptually rely on the Goal-Framing Theory (Lindenberg, 2000), which seeks to understand how individual choices are made, and exogeneous variables such as climate and temperature which might influence in this decision. Design/methodology/approach – Empirically, we conduct a quantitative study, relying on primary data from 252 respondents and analyzed by means of logistic regression models, through which we obtained the likelihood of using bikes and the relative weights of each of the variables defined in our theoretical section. Findings – What motivates Sao Paulo residents are not economic reasons, but rather normative (doing what is right) or hedonic (the pursuit of personal satisfaction) aspects. In other words, we demonstrate that cyclists make this choice to comply with a norm, seeking for benefits to the environment and directly or indirectly to society, as opposed to benefitting individually from this decision. Practical implications – The research has implication for public policies. Originality/value – The study is one of the first to empirically test the Goal Framing Theory  (Lindenberg,  2000) and, as far as we could tell, the first to assess the motivations for the use of bicycles as a means of transportation in Brazil and in Latin America.

Purpose Due to dramatic transformation of the auto industry, governments are implementing innovation policies to ensure the domain of sustainable technologies. According to the literature, developing countries that depend on multinational subsidiaries must invest in complementary innovation to be part of their research and development (R&D) headquarters' long-term plans. This study analyses the Brazilian auto industry innovation policy (Rota 2030) to evaluate if it targets complementarity with the German's one (NPE). It also compares the institutional arrangements of the former against the latter to check for governance gaps.Design/methodology/approachIt applies a case-oriented comparative method (Ragin, 2014) for the analysis of qualitative evidence on secondary data. It investigates evidence of complementarity between Rota 2030 and national platform for electric mobility (NPE) objectives and checks for governance gaps in Rota 2030 using NPE as a reference.FindingsThe results confirmed a loose fitting between the innovation policies mainly for a lack of determinism of Rota 2030 objectives. Governance gaps were also found on Rota 2030 policy formulation and operationalization.Practical implicationsIt contributes for the improvement of Rota 2030, and its analytical frame may be used for the formulation or adjustment of other developing countries' innovation policies.Originality/valueIt contributes with innovation system and policy field development with a theoretical extension coming from the New Institutional Economics (NIE) (Menard, 2018). By examining the performance of “institutional arrangements” during the process of formulation and operationalization of innovation policies, it shows the importance of coordination for their effectiveness.

A recent phenomenon known as 'sharing economy' is emerging globally, changing the patterns of consumption and inspiring much research activity in Administration area. Among several business models included in such phenomenon, the B2C urban mobility free-floating sharing resources services are gaining evidence in worldwide metro cities environment as important transportation alternatives for their citizens. Besides confirming its relevance, this study finds theoretical support for transferring scientific achievements matured in sustainable natural resources systems researches (common pool resources) to prove the influence of rules of use for the value creation for these services. Through a single case study, performed in a pioneering B2C dock-less bike sharing platform at São Paulo city ('Yellow'), developed from a triangulation of mainly qualitative data (including 110 customer complaints registered against the service), it was possible to evaluate the value creation in three different moments, when the rules of use were modified. By these means, this study has proved that 'scope rules', which are a type of rule that affects customers usage outcomes in specific circumstances of the service, have an important influence for the value creation when they are based in assertive strategies that takes into consideration the type of value created by the service, the context that influences the usage, the spillover effects from current users on next ones and the 'information rules' adopted by the referred platform. Despite potential generalization limitations due to the specific cultural context and the research methodology applied, this analysis contributes for the development of this research field by bringing already explored knowledge of institutions that govern natural resources provision and appropriation and by proving that the ruling of individual outcomes during the usage of such resources can ensure higher economic value to the great majority of consumers of the service as well as for the platform itself. The conclusion that these business models achieve relevant benefits from economies of density for the value creation also contributes for the discussion of more convenient manners of regulation of these services by the state in ways that the company, its consumers, the government and all other citizens can benefit directly or indirectly with these services offered to the community. This study also recommends managerial practical criteria for the implementation of rules of use for these services with improvement of value creation for the businesses.