Householders play a role in energy conservation through the decisions they make about purchases and installations such as insulation, and through their habitual behavior. The present U.K. study investigated the effect of thermal imaging technology on energy conservation, by measuring the behavioral effect after householders viewed images of heat escaping from or cold air entering their homes. In Study 1 (n = 43), householders who received a thermal image reduced their energy use at a 1-year follow-up, whereas householders who received a carbon footprint audit and a non-intervention control demonstrated no change. In Study 2 (n = 87), householders were nearly 5 times more likely to install draught proofing measures after seeing a thermal image. The effect was especially pronounced for actions that addressed an issue visible in the images. Findings indicate that using thermal imaging to make heat loss visible can promote energy conservation.
The workplace offers opportunities for energy savings, but few studies have evaluated the effect of energy feedback in offices. This paper reports a case study of an energy visualisation intervention among social care staff. The research examined the role of feedback design (simple graphs vs. visualisation) and discusses the feasibility of implementing a near real-time visual feedback intervention into a work setting with staff keenly aware of their primary job roles. The findings show a staff sample with positive beliefs towards energy saving, but bounded by low feelings of self-efficacy, weak social norms, and perceived barriers in the office. Feedback may have supported feelings of collective efficacy and encouraged staff to talk with colleagues about ways to save energy. But engagement with feedback-and energy use in general-was limited. Energy use was embedded in other concerns and issues, such as a strong team culture and wider problems in the building. The case study highlights the complexities of energy-related behaviours in the workplace and the role visualising energy could play in this context. Engagement will be a key challenge in achieving successful feedback initiatives; we provide recommendations to tackle this challenge and identify areas for future research.
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