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Examines the effect of the quality of a salesperson’s relationship with a customer on the likelihood of retaining that customer’s business. Assesses the effects of high/low‐quality buyer‐salesperson relationships on obtaining referrals and recommendations from a customer. Results indicate that buyers who rated the quality of their relationship with their salesperson as above average were more likely to remain. In addition, above average buyer‐salesperson relationships were more likely to generate recommendations and referrals from customers. Suggests that a salesperson’s efforts to build relationships are rewarded by greater customer retention and increased business through referrals and recommendations.

This study examines the relative contributions of job-and gender-related variables to the mental health of Hispanic women professionals. Hispanic women professionals, managers and business owners (n = 303) were surveyed using the mailing list of a Hispanic professional women's organization. Results of multiple regression analyses indicate that income and Hispanic group were consistently related to mental health measures.Spouse support and ethnicity of spouse were associated with measures of stress in balancing roles and psychological distress symptoms. Marital status was related to personal life satisfaction (married women reported more satisfaction), and having young children was negatively associated with personal and professional satisfaction. Experience of discrimination, job stress and peer support were also significantly related to mental health measures. Although preliminary, this study underscores the importance of both job-and gender-related factors in research on the effects of employment on Hispanic women's mental health.We would like to express our appreciation to the National Network of Hispanic Women for providing the data that made this report possible. Without the contributions of Celia Torres, Sylvia Castillo, and Yvonne Herrera of the National Network of Hispanic Women, this project would not have become a reality. A special note of thanks goes to the women who participated in this study. We would also like to thank Manuel Barrera and Rita Mae Kelley for their comments on the manuscript.Requests for reprints should he sent to