Movember and Julyna have emerged as examples of health‐related fund‐raising and awareness campaigns that require embodied participation in the form of temporary body modification. Reaching a younger demographic not traditionally motivated by appeals to altruism, these campaigns have capitalized on the signifying power of the body to reflect and construct identities and self‐perceptions to motivate participation. Taking a cultural studies approach and employing visual, textual, and discursive analyses of the campaigns' websites, a primary vector for information dissemination and recruitment, this study highlights how philanthropic activity has been successfully coded as making participants more physically, sexually, and socially desirable. In promoting such individualistic motives for philanthropy, however, these campaigns further a mentality that philanthropy is foremost about personal gain. The challenge these initiatives pose is how to convert participants from individualistic to altruistic models of philanthropy. Copyright © 2013 John Wiley & Sons, Ltd.

Philanthropic temporary sobriety initiatives such as Dry July, FebFast and Ocsober have become increasingly popular in Australia and have begun to spread to other locations both for their fundraising potential and as a grassroots public health measure to promote more responsible attitudes to alcohol consumption. This article presents findings from a series of in-depth, post-campaign interviews with FebFast 2014 participants and staff about how these campaigns can be understood as a form of public pedagogy or non-traditional learning that purposefully cultivates and suggests health-promoting meanings for embodied experience. It explicates the mechanisms of public pedagogies that rely on embodiment and, importantly, considers the learner's perspective on the pedagogical process. Temporary sobriety initiatives are found to operate thanks to (1) a structure that prescribes and facilitates short-term changes and enforces compliance with a social contract of philanthropy and (2) messaging that guides participants in their evaluation and assessment of their experience of temporary sobriety as physically and psychologically beneficial, as well as socially informative and impactful.

In the past decades, philanthropy, like many aspects of contemporary culture, has taken a bodily turn. This paper argues that embodied philanthropy, the temporarily alteration of one's physical appearance or routine behaviors in support of a cause, is flourishing because the body simultaneously and with relatively little effort serves the various needs of both participants and campaign organizers. The body's multivalent semiotic potential allows it to be, when philanthropically tasked, an income generator, billboard, martyred example, producer of emotion, pedagogical space, exemplar of good health, and style project and to cohere these functions despite potential tensions.A series of micro-case studies of various Australian appearance, activity, and abstention-based initiatives draws on cultural theories of the body to explicate these 7 core functions of the philanthropic body and highlight key concerns for campaign design and evaluation. This study contends that a holistic view of embodied philanthropy initiatives is needed to better understand their impact and provides practitioners and scholars with a framework for understanding an area of philanthropy where practice outstrips research.

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The Australian higher education sector has promoted internationalisation opportunities for students, including through international studies (IS) courses that entail language and culture study and international exchange. Educators promote internationalisation for many reasons, including enhanced employability, and international studies degrees are increasingly offered in combination with professional courses. Students, however, do not necessarily share in the belief that international opportunities and language study will increase their employability. A thematic analysis of statements (n=223) supplied on student applications to withdraw from combined international studies courses in favour of single professional degrees, reveals that students fail to see employability benefits and may even perceive their international studies course as a professional liability. Understanding these beliefs can allow educators to more effectively promote the value of not only international studies degrees, but also language and culture study and exchange opportunities, and to counter some of the myths that prevent students from undertaking international opportunities.