Dragon fruit (Hylocereus sp.) or pitaya is a type of cactus that has potential as a "cash fruit" in Indonesia. This exotic plant is native to Latin (North and Central) America and was introduced to Indonesia in the 1990s. The agribusiness of this fruit grew rap-idly at a farmer level in a short time; besides being easy to cultivate, it also has numerous selling points for the market such as its unique shape and attractive colour (Le Bellec et al. 2006). Red-fleshed dragon fruit (H. polyrhizus) is the most popular species,
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