No abstract

Everyday environmentalism in Indonesia is inseparable from the presence of some Muslim women whose appearance in social media help set the idea and the practice for sustainable living. Having attracted many housewives to follow their footsteps, existing studies, departing from ecofeminism, have underlined their impactful presence. While an etic evaluation might be pertinent to analyse how much this increasing public role able to improve their stake, an emic reading is no less important to understand their own interpretation. The study argues that a contextual reading of Muslim women's engagement with everyday environmentalism in Indonesia cannot be undertaken by dissuading their view of religiousness, while permeating it with a prescribed gendered analysis provided by ecofeminism. But instead of rejecting the latter, the paper delves into the dynamic interplay of emic and etic rendition to the place of women, environmentalism in everyday life, and religion in Indonesia. Employing ethnography, the study found multiple layers of meaning of religiousness, showing their complicated relation with religious institution and an uneasy alliance with any given feminist ideas.

The notion of social media activism has often been linked with both event and heroic acts in the public with the aim to transform the society. The problem with this framework is its reliance upon performance, while lacking of awareness on the mundane aspects of everyday life, where public issues seep into with its own complexity. To fill this gap, the study uses Social Learning Theory as well as Uses and Gratification Theory to understand to what extent social media supports learning for sustainable living. By way of an ethnographic study on online community, the study found that the women under study have utilized the social media strategically to respond to the health issue and environmental problem, especially after the Covid-19 pandemic, through the discourse practice of sustainable living. Keywords: online community, social media activism, social learning, sustainable living.

Ecological literacy is one of the alternatives for the more mainstream concept of environment literacy, which makes the goal of Environment Education. Compared to environment literacy, which focus on transforming the learning of the individuals through schools, ecological literacy adopts the idea of relationship between living organisms and ecosystems, and links it with the idea of religiosity or spirituality through various learning mechanism. This research is written as an effort to understand the prospect and the limit of social media use for ecological literacy learning, led by women. Availing from the massive subscription of social media among Indonesians and their significant share of information on sustainable living, the study seeks to probe on whether social media has shifted people's conception on place and experience, which are fundamental to the value formation on human-environment relation in ecological literacy. From a combined online and offline ethnography, the study found that social media, instead of weakening ecological literacy learning, may restitute people-place relations through information and connectivity it facilitates.