Moral orientation refers to moral values that have a consistent guiding orientation toward an individual's moral cognition and behavior. Gilligan ( 1982 ) proposed that individuals have two moral orientations, namely “justice” and “care.” In the current study, we investigated the influence of self-relevance and cultural values on justice and care by using Single Attribute Implicit Association Test (SA-IAT). In Experiments 1 and 2, we adopted cultural icon prime paradigm to examine the effects of different self-referential stimuli (self, friend, and stranger) on implicit moral justice and care orientation under two cultural value conditions: traditionality, modernity, and neutral cultural values. Participants exhibited more difference toward different self-referential stimuli in the traditionality condition than in the modernity condition; the priming of traditional culture aggravated the differential order, whereas the priming of modernity weakened the differential order regarding implicitly just moral orientation. In the implicit care orientation, participants in the modern culture group exhibited the least difference to different self-referential stimuli compared with the other two groups, and the traditional group and the control group did not differ significantly. These findings indicate that psychological modernity weakens the degree of self-related effect in implicit justice and care orientation, whereas traditional culture aggravates the differential order in justice orientation. The current studies provide empirical support for theories relating moral orientation, also informing the literature on the role of self-relevance information and cultural values in moral decision making.

Moral hypocrisy (MH) occurs when people fail to practice what they preach. Despite the prevalence of the effect of social identity on an individual's MH, few empirical studies have explored contextual factors that may help reduce MH. By conducting two experiments based on the research paradigm of real stranger presence, we examined how in-group and out-group strangers' presence and moral behavior may contribute to reducing MH. The results of experiment 1 demonstrated that compared with the presence of out-group strangers, the presence of in-group strangers could effectively inhibit MH (no significant difference between participants reported and actual donation proportions was obtained). The results of experiment 2 replicated and extended the results of experiment 1, first by showing that the presence of in-group strangers could effectively inhibit MH and then by revealing the influence of present strangers' behavior (moral or hypocritical) on MH. The results indicated that strangers' moral behavior could effectively eliminate participants' MH, especially in the presence of in-group strangers. However, when present strangers exhibited hypocritical behavior, they exhibited no effect on participants' MH, irrespective of the condition of in-group and out-group strangers. The current study provides empirical support for theories related to MH and moral decision-making and contributes to the literature on in-group and out-group effects on MH and decision-making.

Based on traditional Chinese conscience theory, we defined the concept of conscience after reviewing the relevant literature. We constructed a preliminary theoretical model of the conscience structure through in-depth interviews conducted with a sample of 127 Chinese adolescents and an open-ended questionnaire conducted with 374 volunteers based on the consensual qualitative research (CQR) method. Then, we developed a preliminary conscience scale questionnaire and surveyed 702 people to obtain data for the development of the final questionnaire. The analysis indicated that the self-developed questionnaire had good reliability and validity. The revised structure model of conscience in Chinese adolescents includes five dimensions: (a) compassion, (b) honesty and credibility, (c) a sense of right and wrong, (d) filial piety and fraternal duty, and (e) gratitude. Using this scale, we surveyed 1,009 adolescents in China. We have discussed the characteristic differences in scale scores among different age cohorts, genders, subject disciplines, and places of residence.Note 1 According to Steinberg's (2010) classification of adolescents, we selected participants from senior grades of elementary school (Grades 5 and 6), high school (junior and senior high school), and college

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