With the growing popularity of mobile technology, mobile communications are becoming an important channel for tourism organisations. This study builds upon a conceptual framework that explains the factors infl uencing tourist acceptance of mobile devices. To represent the uniqueness of mobile technology acceptance based on an extensive literature review on user technology acceptance, this study proposes two external variables (technology experience and trip experience) and two infl uential determinants (perceived usefulness and perceived ease of use). These factors together determine user attitudes towards using mobile devices and, consequently, infl uence user intention and willingness to adopt mobile devices in the tourism context. The results of a confi rmatory factor analysis and structural equation modelling showed that trip experience and technology experience positively infl uenced perceived performance and perceived ease of use, and the factors positively related to travellers' attitudes towards using mobile devices and intention to use them within the tourism context.

No abstract

Purpose -This study aims to investigate determinants of satisfaction and loyalty decisions in the use of mobile services. Design/methodology/approach -A research model was designed to identify multi-dimensions of mobile service quality and perceived value, and investigate their influences on satisfaction and loyalty. Structural equation modeling was employed to test hypotheses. Findings -Statistical analysis identified five distinct dimensions of mobile service quality, and their direct and indirect effects on economic value, emotional value on loyalty intention through satisfaction. Two dimensions of perceived value (i.e. economic value, emotional value) had significant influences on customer satisfaction, and then, on loyalty intention. Also, the results show interrelationship between economic and emotional value. Originality/value -In particular, each dimension of mobile service quality appeared to have different effects on perceived economic value, emotional value, and the level of satisfaction. Accordingly, mobile service managers are recommended to develop strategic promotion efforts based on targeted consumers' needs and marketing goals.

This study aimed to examine the effects of perceived risk, perceived benefits, and trust on consumers’ intention to use mobile payment, or m‐payment. In addition, different effects of some demographic factors (e.g., income, age, education) on m‐payment usage were examined. The sample of 457 respondents was used to analyze the causal relationships between the variables and the mean differences of demographic factors in consumer intention to use m‐payment. The results supported the negative relationship between perceived risk, trust, and consumer intention to use m‐payment. A positive relationship between perceived benefits and trust was found. This study revealed that trust mediated consumer intention to use m‐payment. In individual differences of m‐payment adoption, education influenced the relationship between perceived risk and intention to use m‐payments as well as the relationship between trust and intention to use m‐payment. This study provided insights into consumer differences regarding m‐payment adoption and the mediating role of trust between perceived benefits, perceived risk, and intention to use m‐payment.

No abstract