In the new era of Internet development, short video media has emerged and become the second largest network application in China. While bringing opportunities for the propaganda work of civic and political science, short video also brings difficulties and challenges such as complex network information interfering with the attention of netizens, fragmented communication method not conducive to systematic communication, and algorithmic recommendation technology causing barriers to the reception of information by netizens. In the case that the media short video and the political work need to be constantly updated, we should deal with the short video challenge brought by the media, effectively avoid its negative impact, actively deal with the period of time since the media, and make use of the short video to carry out various forms of educational reform. Facing these challenges, this paper focuses on helping the development of political work in the new era from the aspects of talent training, content optimization, brand building, algorithm standardization, etc.

Under the new situation, the society and enterprises have higher and higher requirements for professional talents, requiring students to have strong ability. At the same time, universities also attach great importance to the cultivation of students’ innovation and entrepreneurship ability in the process of admission and training. Therefore, China’s higher education system must adapt to the business development of socialist market economy as the direction of guidance, according to the actual needs of indepth development of innovation and entrepreneurship education and ideological and political education coordination mechanism, so as to cultivate students’ innovation and entrepreneurship ability of ideological and political quality education. This chapter will analyze the key points of innovation and entrepreneurship education and ideological and political education in colleges and universities, and explore the construction of coordination mechanism between innovation and entrepreneurship education and ideological and political education in colleges and universities.