In this paper, researchers analyze the influence of functional government spending on satisfaction with life in EU countries. The main problem arises from the theoretical conflict between the traditional view of welfare economists, which states that the government is responsible for maximization of social welfare through reallocation of resources against studies proving that government spending has negative effects on social welfare, as the government is not effective in resource reallocation. Research under this topic discloses contradicting results on the effect of functional government expenditures on wellbeing, which leaves a place for more in-depth researches on this topic. Does government spending have any effect on one's wellbeing? Does increase in functional spending increase the level of wellbeing? Are there any limitations on government spending? The research compares data of 26 EU countries using graphical and linear regression analysis to answer these questions and to see if there are any turning points, which would show that changes in government spending may have a contrary effect on wellbeing. Keywords: subjective wellbeing, happiness, government functional spending, welfare economics.Darbe tyrėjai vertina funkcinių vyriausybės išlaidų poveikį visuomenės subjektyviai gerovei, išreikštai pasitenkinimo gyvenimu rodikliu Europos Sąjungos šalyse. Darbo problema kyla iš teorinio konflikto tarp tradicinių gerovės ekonomikos šalininkų, teigiančių, kad pagrindinė vyriausybės funkcija yra didinti visuomenės gerovę perskirstant išteklius, ir empirinių įžvalgų, kuriose toks ryšys kvestionuotinas. Tyrėjai darbe atsako į tokius klausimus: ar vyriausybės išlaidos veikia subjektyvią gerovę; ar didėjant vyriausybės funkcinėms išlaidoms didėja ir subjektyvi visuomenės gerovė; ar egzistuoja ir ar turėtų egzistuoti vyriausybės išlaidų riba, kuri galėtų tapti vyriausybės išlaidų gairėmis subjektyvios visuomenės gerovės kontekste. Į šiuos klausimus ieškoma atsakymo tiriant 26 Europos Sąjungos šalis. Tyrėjai, pasinaudoję grafine ir regresine analize, atsako į iškeltus klausimus ir padeda pagrindą tolimesnėms šių tyrimų kryptims. Raktažodžiai: subjektyvi visuomenės gerovė, laimė, vyriausybės funkcinės išlaidos, gerovės ekonomika.

No abstract

No abstract

No abstract

In today's world, there is more and more discussions of high production and sales volumes and the abundant global consumption it generates. At the international level, environmental consciousness is beginning to escalate both among businesses and among ordinary consumers. Thus, to find out what marketing activities can help attract different consumers to build a green brand, the research problem arises: what impact does green marketing have on the perceived value of the brand by consumers? Research object: the impact of green marketing on the perception of the brand value of X and Y generation consumers in Lithuanian market. Research aim is to theoretically analyze the concept of green marketing, its components, development, and previous research on the impact of green marketing on the perceived brand value of consumers and to conduct an empirical study to develop green marketing mix recomendations making an impact on perceived brand value of X and Y generations in Lithuania. To achieve the set goals and test the set hypotheses, the research will use two research methods: a questionnaire survey and a semi-structured interview with green marketing experts and green business representatives. Three research hypotheses were made: price is the factor, influencing consumers of generation X more, than generation Y; generation Y consumers are more interested in green products; environmental awareness of brands has less influence on generation X than to generation Y.