This research aims to identify the preferences of SMEs to popular social media as a medium of interpersonal communication today i.e. Facebook, Twitter, YouTube and Instagram to be used as marketing communication media of its business. The analysis refers to the Kietzmann Honeycomb Framework covering 7 social media functions of presence, sharing, relationship, identity, conversation, reputation and group. Research conducted on SMEs in Rawamangun Village, Pulogadung District, East Jakarta. Preferences of SMEs to social media measured by Analytic Hierarchy Process (AHP). The data was taken through in-depth interviews of several SMEs in Rawamangun who have used social media in their business marketing communications activities. The results of research indicate the preferences of SMEs to social media and the reasons for its use as a media of business marketing communication.