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Technovation (technovation + innovation) is a crucial factor for survival and competitive strength of organizations. For manufacturing units, technovations of the product system and of the processes generating these products are essential. Majority of literature focuses either on product technovation or on process technovation. Referring to the complexity and inherent dynamics of industrial technovation process decision-making in technovation management is a challenging job. In addition to numerous interactions with the environment, complexity of technovation processes in manufacturing units results from interactions between product and process technovation. This paper provides modeling dynamics of technovation processes reflecting the interdependencies of the product-process technovation system. The model gives an insight into the dynamic consequences of actions in technovation management and allows testing different technovation strategies. Conclusions concerning the implementation of product and process technovations in manufacturing units are drawn.

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