This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tourism and the media resource in particular. The media promotion specifics of the “Don Valley” tourist destination of the territorial cluster have been investigated within the study, existing problems were identified and approaches were developed to solve them. The media promotion today is a promising method for promoting the tourist product. The social media usage problems in terms of promoting the wine tours and developing the “Don Valley” enogastronomic tourism of the territorial cluster are identified. The algorithm of work in a media space allowing attractivation of enological tourism, wine tours promotion, as well as solving some tasks to restore the tourist sector in the region, has been conceived.

For a number of reasons, the domestic construction industry has traditionally been characterized by a conservative attitude to such means of influencing the market as marketing in general and branding in particular. The excess of demand over supply, observed in the Russian housing market for a long time, allowed the construction companies to consider marketing as an unnecessary, unproductive element of market activity. However, the active growth in production volumes that took place in the field of housing over the past 20 years has led to a significant intensification of competition between the construction companies, contributed to the increased demands from the consumers, and, as a result, forced many construction companies to reconsider their old attitude to marketing. To date, almost every major construction company operating in the housing market is already actively using certain marketing tools. Branding was no exception in this series either. Creating and promoting brands of construction companies and residential complexes has become a daily practice. A review of the current situation, problems and prospects in this area are the objectives of this article.