We propose the use of novel materials based on synthetic calcium silicate hydrate (CSH) for the rubber‐ and tire industry. We found that the synthetic silicate belongs to the family of layered calcium silicate hydrates. Due to its layered structure and inert surface it easily adsorbs liquid components of rubber compounds, such as bis(triethoxysilylpropyl) tetrasulfide (TESPT) and liquid polysulfide (LP). Then, in processing, the CSH can smoothly release these components. The water, trapped in the material's gallery layers, plays the role of a catalyst in the silane coupling on silica's surface. In addition, we used this silicate as a component in promoter systems in order to improve adhesion stability between a brass‐coated steel cord and rubber. The application of the calcium silicate hydrate as an inert substrate for the promoter system allowed the development of materials that have comparable adhesion strength with most commercial promoters.

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