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This study focuses on the post-1990s Anti-Coca-Cola movement that emerged in the village of Plachimada, which is located in the Perumatty panchayat in the state of Kerala, India. Taking the larger neoliberal context into account, this article examines how the advent of global capital destructed the “local,” and the ways in which it has been reconfigured, giving rise to the Anti-Coca-Cola movement. Various conceptions of the “local” have been constructed within the movement and they have been examined using discourse analysis. This article argues that the “local” is not a pre-given concept; rather, it can be used in an antagonistic as well as collaborative manner with the “global.”

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Herein, a highly sensitive, selective and stable ethanol sensor based on nanostructured Cu doped NiO thin films is reported. Pure and Cu doped NiO thin films were prepared using spray pyrolysis technique with different copper concentrations. The XRD, Raman, SEM, XPS and TEM were used to investigate the structural, morphological and compositional properties of deposited films. The XRD studies confirmed that deposited films exhibit cubic structure with polycrystalline nature. Raman spectroscopy of the deposited NiO based thin film reveals as single-phonon first-order longitudinal-optical LO mode and double-phonon second-order longitudinal-optical mode 2LO. Scanning electron microscopy (SEM) has demonstrated a significant variation in the morphology of the coated films. X-ray photoelectron spectroscopy (XPS) results revealed that successful doping of copper in NiO matrix, whereas TEM investigations revealed a nanometric crystal size in Cu doped NiO. Gas sensing performance of the deposited thin films was measured using static distribution technique towards 50 ppm ethanol gas at room temperature. Cu doped NiO thin film (4 wt.% ) has shown improved sensing features towards 50 ppm of ethanol with good selective, sensitive and stable features with quick response and recovery characteristics.