The anthropocentric nature of modern linguistics has led to the need to study not only the regularities of human communication but also the ways of their use in various communicative situations. The main communicative strategies and the specifics of the DEBTOR's language means were characterized in this article. The article discusses the effectiveness of the chosen tactics in the communication process. The paper readdresses the phenomenon of a communicative strategy and tackles the ways the chosen strategies control the communicative process aimed at achieving communicative goals and the selection of speech techniques that allow achieving the set goals in a specific situation. Special attention is paid to the analysis of behavioral activities and verbal means used by a DEBTOR in Sophie Kinsella's novel "Confessions of a Shopaholic". The paper argues that DEBTOR’s communicative strategies depend on the specific situation and psychological characteristics of the addressee. The material of the study is presented in the form of the types of speech strategies in the framework of the communication process in Sophie Kinsella's novel "Confessions of a Shopaholic". The objects of analysis are communicative strategies as a set of speech actions. The relevance of the study is determined by the need to establish an inventory of communicative strategies for successful communication as the main component of the debtor, the importance of identifying the most productive strategy, and the formation of positive behavior during communication. The article highlights the following strategies that are productive in DEBTOR’S speech: Termination, Topic Control, Topic Shifting, and Repair Strategy. Such strategies as Nomination, Restriction, and Turn Taking belong to the least productive ones. The result of the study is the matrix of 7 types of communicative strategies from the most frequent to the least used in DEBTOR's speech. From the perspective of research, there may be the establishment of communicative strategies in political discourse, politicians' speeches, and thematic webinars to discuss various aspects of the problem.
This paper investigates structural features of modern English commencement speeches. In the article, the commencement speech is defined as a speech delivered at the graduation ceremony by outstanding people, who gained national or international recognition in some field (e.g. science, medicine, business or entertainment). We suggest that commencement address belongs to the entertaining-commemorating type of discourse and its main purpose is to show respect and inspire graduates, to honour the beginning of their independent life. To meet the needs of the study Nagorska’s approach to the speech structure has been adapted. The linguist distinguishes three main parts of a speech: Introductory, Basic and Final Communicative Units. The article focuses on the analysis of Introductory (ICU) and Final Communicative Units (FCU). The results of the study show that ICU starts with the greeting (formal or informal, sometimes both to avoid repetition) that is followed by the address to group or individual addressee. The speakers invariably greet and address the graduates but they may deliberately skip address to other members of the gathering. The keynote speakers tend to air gratitude but usually it appears as a reaction to active audience, their applause or excited exclamations, in that case orators deviate from the original text of their speech and spontaneously thank everybody for their warm welcome. The invariable feature of ICU of all the commencement speeches in question is the expression of honour as every speaker is genuinely grateful for the trust and opportunity to share his/her experience and inspire the younger generation. In FCU the speakers repeat the main message of the speech or challenge the students in order to leave a deep imprint on their memory and induce them to life-changing actions. They inspire graduates not to be afraid of failures and hardships, contribute to the community/country and find their true vocation.
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