Purpose: The purpose of this paper is to understand the perception of the consumers while shopping online and study what problems they face. Design: For this study the primary data was collected from 36 respondents from Mangaluru, Karnataka. Secondary data was collected from market techniques, journal articles, and studies from various research papers, web pages, newspapers, books, and journal papers. Findings: The study reflects that the consumer perception is influenced by convenience, affordability as it requires little effort, price and ease in payments as it is hassle-free and made through Gpay, Phonepay, debit and credit cards, cash on delivery, online money wallets, easy accessibility and door to door delivery within a time limit. While ordering the food, the consumer needs easy accessibility and effortless delivery. The food reaches to the doorstep within a few clicks and gives the order in less than a minute. They can order through mobile, laptop, web browsers, and computers. The quality of the food is the main criterion as he is ordering to have tasty and clean food. If he is satisfied with the quality of the food delivered he will order again and again. Research Implications: The small sample size was taken (n=36) and collected data from Mangaluru. Bigger samples can be taken for future research to enhance the findings. Originality/Value: The findings of this study will give more insight and help online sellers to find a service oriented sales techniques to get consumer satisfaction and consumer loyalty. Type of Paper: Case study.

Purpose: The goal of this study is to understand consumer purchasing habits and to pinpoint the variables that affect parents' decisions to buy baby care goods. This article's objective is to look into customer preferences for baby care items such as hygiene, skin and hair care, and food and beverages. Design: For this study, the secondary data was collected from various published materials like Google scholar, journal articles, newspapers, books, magazines, publications, web pages, libraries and studies from various research papers. Findings: According to the results of a study, people prefer branded goods like Johnson & Johnson and Himalaya because of their strong brand names, affordable costs, and simple accessibility. The study will give more insight and help the producers and sellers of baby care products concentrate on environmentally friendly materials. Consumer behavior had a more significant influence on buying baby care products. Customers favor the improvement of quality products over pricing as child’s skin is very sensitive and mothers are also working to balance income in the family. Originality/Value: The market for baby care products in India is expanding and changing over time as a result of changing consumer habits, rising earnings, and a rise in the number of working women. The client is the main emphasis of today's market. In modern marketing, consumers are given considerable consideration. The goals of the business who are selling baby care items must be accomplished in order to satisfy the customers. Type of Paper: Case study.

Purpose: Different behaviours have had a significant impact on how people shop and consume. The goal of this study is to understand consumer purchasing habits and to pinpoint the variables that affect parents' decisions to buy baby care goods. There is a shortage of knowledge regarding how consumers perceive and what factors influence customers' purchasing decisions for baby care items. Design/Methodology: Studies, case studies, journal articles, reviews and variety of research papers serve as secondary sources for the research. Findings: Research study reflects that, nurturing a baby is the most challenging stage of life since it requires an awareness of the requirements of a baby's body to promote the healthy growth of both physical and mental state. As far as the baby products are concerned parents become more responsible while taking the right decisions so that their children are safe and secure. Parents in India are becoming more brand savvy and informed and they favour high-quality goods. Originality/value: This is done in order to comprehend how people and families act when they purchase a product. This is an effort to discover and investigate what consumer activities and behaviors result in a product purchase. India's market for baby care goods is growing and changing over time as a result of changing consumer tastes, rising incomes, and a growth in the proportion of working women. Paper Type: Review Paper