No abstract

Consumers are increasingly pressing organizations to adapt meaningful corporate social responsibility (CSR) initiatives and seek avenues for co‐creation. Study to investigate if CSR can help co‐creation significantly contributes to the competitive advantage of banks. Many previous pieces of research have recognized CSR as a strategic imperative that may help businesses to build consumer loyalty. To address gaps in the literature based on the social identity theory and theory of social exchange, this article investigates the impact of CSR on consumer loyalty while considering the mediation effect of co‐creation. The data were collected in India, and the sample contained 520 customers of banks. Partial least squares‐structural equation modeling was used to test the hypothesis. The study findings show that CSR, directly and indirectly, impacts consumer loyalty through co‐creation. The current study's findings aid banking institutions in determining how to design and implement strategies based on CSR and co‐creation that could eventually result in consumer loyalty.

Higher education engineering institutions in India faces a tough competition in getting the students, the students perception towards the institution depends upon the brand image of the institution. This scenario pushes the engineering education to think about branding and positioning in the competitive market and which can help to give the college the unique position in the market and help in gaining competitive advantage. This study aims at assessing the perceived service quality of the self financing engineering institutions students, their satisfaction, students' trust and students' loyalty contribute towards brand performance of self financing engineering institution. This study is descriptive research design type and is based on the primary data; and by using the simple random sampling technique. The result indicates that the perceived service quality has significant effect on students' satisfaction, which then leads to significant effect on brand performance.